All food - from a single source
With individually assembled teams of authors and copywriters, with recipe developers, photographers and stylists, SEO and social media professionals, we make products, brands and associations, restaurants and gastronomy visible and tangible. This also includes photo shoots, moving image content development, web site development and optimization, e-commerce campaign and communication strategies.
Your message - our mission
From print and press to digital strategies and online campaigns to influencer relations or events – we create customized concepts and strategies that are tailored to your requirements and goals and implemented by the best in their field in the competence team.
Flexible and lean - as if tailor-made
Modular system instead of annual budget: Together with you we work out possibilities and objectives – with the modular system we create an exact overall budget for the task(s). We work lean and flexible with a network of experienced experts and competent specialists and find the best staffing for every challenge, the perfect competence team.
Individual communication and successful digital consulting
As a food journalist and communications consultant, Denise Snieguolė Wachter has a wealth of experience in strategic content development and the successful implementation of complex online campaigns. Whether it’s editorial storytelling, public relations or the development of new food concepts – she not only tells stories with her finger on the pulse, but always in a way that makes them taste really good.
If you’re invited to dinner at Denise’s, you’d better come hungry. She cooks royally for her guests, and only those who are full are allowed to leave. She is STERN’s epicurean expert and, in addition to her column “Einfach essen” (“Simply Eat”), handles the brand’s entire food keyboard. Denise is now one of the most recognized food journalists in the country and is well connected beyond her industry. She is on the jury of the German Cookbook Award and a member of the Food Editors Club. At the same time she is doing her training as a sommelière at the WSET.
E-commerce and online marketing, Amazon Stores
The e-commerce offers we manage for our customers in the culinary sector generate six-figure sales every month. No matter whether it's your own stores, Amazon stores or satellites on Shopify. We centrally manage Google Ads and social media campaigns to promote your products and services. Thanks to our sophisticated reporting, we and our customers keep a permanent overview of expenses, conversions and sales.
Strategy development and consulting
With our ideas and concepts, you take off - successfully and consistently. Here we also help with the realignment or optimization of existing structures and strategies for products, brands, associations and restaurants. When we work for you, we see ourselves as employees of your company - we think holistically and success-oriented also beyond our concrete area of responsibility.
Online campaigns and social media management
We create visibility for products and brands on Instagram and other social media channels, offer exciting content in advertorials, blog posts and newsletters for loyal and new followers and potential customers. We tell your story, charmingly and with enthusiasm. We look after your pages and channels on request and also on a long-term basis - precisely tailored and with high-reach multipliers.
Content marketing and storytelling - editorial
Captivating stories, intensive editorial work or creative advertisements - our authors bring products, producers and brands to life. They also enthusiastically write texts and reports that tell stories, that touch people and are a pleasure to read. We also arouse interest in your products and messages in the print sector: with classic press work, through reports, with recipe and photo series that we develop for editorial offices and magazines. We write exclusively and individually for tourism associations as well as for hotels, regions and producers.
Recipe development and food styling
Often, the best products and qualities can only be experienced by the target group when they are used - simple recipes with a twist and an idea quickly convey the possibilities - the most direct way to position a product, a brand, a concept in the everyday life of customers. We offer creative, doable recipes and recipe campaigns for this - formulated in a way that is sure to succeed and easy to understand - combined with food photography/moving images that whet your appetite! The spectrum ranges from online recipe campaigns to brochures or recipe pdfs, also for food magazines and customer magazines, to commissioned cookbooks.
Corporate publishing and cookbook
We conceptualize and create corporate publishing cookbooks, recipe brochures or digital booklets around your brand, your product, your region. We know the cookbook market and also help in partial aspects, for example with commissioned authorship, photography, graphic design, (recipe) editing or translations. If you wish, we can also test your cookbook idea, provide honest feedback and help promising formats get off the ground.
Design: From corporate to packaging
From the homepage to the business card to the packaging design for your product: together with you we develop a holistic appearance, bring design, message and content together coherently, ensure attention; online of course search engine optimized.
Planning and realization of photo and film productions
Because good pictures are becoming more and more important: The images for your message are created in our own daylight studio, rental studio or on location. We develop and produce food photos, films, tutorials, company, regional or brand portraits for you - with an experienced team of photographers and videographers, food and interior stylists.
Planning and execution of press and influencer events
A big stage for your product: We create exclusive and charming live experiences that attract attention. We organize live events such as product premieres, menu nights, wine tastings and cooking classes, a group cooking event in a casual location. For your customers, for the press and for influencers. With professional moderation, with popular guest chefs and/or renowned cookbook authors who know how to inspire your audience.
Brand message and influencer collaborations
We create digital campaigns and content with added value, relevant network personalities ensure your measurable success. Good by conviction: We provide authentic brand ambassadors, develop and accompany your campaigns even in the long term.
